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Ph.D. Candidate for the project: “Algorithmic Persuasion on TikTok: A Differential Vulnerability Perspective”

September 18, 2025

**Job Description**
This Ph.D. project, embedded within the Persuasive Communication Program Group at ASCoR, focuses on demystifying algorithmic persuasion by commercial advertisers on TikTok from a differential vulnerability perspective. The goal is to understand who is most often exposed to algorithmic persuasion among young adults (16-29), how different types of people cope and are affected, and how to develop remedies to reduce negative consequences. The research will utilize a unique combination of methodological approaches including eye-tracking, data donation, surveys, co-creation workshops, and experiments.

**Skills & Abilities**
• Curiosity in exploring insights from various communication science domains and a readiness to learn new skills and methods, adapting to challenges with resilience and creativity.
• Proactive attitude, open to feedback, and attention to detail.
• Ability to manage own time effectively and work independently while collaborating well within a team.
• Ability to keep a cool head and stay organized when juggling multiple tasks.
• Enthusiasm and motivation when facing difficulties, handling them with pragmatism.
• Ability to communicate research findings clearly to both academic and non-academic audiences.

**Qualifications**
Required Degree(s) in:
• Communication Science
• Relevant related field

**Experience**
Other:
• Experience with quantitative research methods (preference for eye-tracking or social media data donation).
• Computational skills to handle and analyze complex datasets (preference for at least basic knowledge of Python/R).

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Experience
Other: • Experience with quantitative research methods (preference for eye-tracking or social media data donation). • Computational skills to handle and analyze complex datasets (preference for at least basic knowledge of Python/R).
Work Level
Ph.D
Employment Type
Scholarship
Valid Until
October 9, 2025
Details
Full-time / Temporary Duration: 4 years Remote Work: Hybrid Brief location description if available, e.g., Campus-based
School / Department / Center / Lab
• Amsterdam School of Communication Research (ASCoR) • Faculty of Social and Behavioural Sciences • Persuasive Communication Program Group (PersCom) • Chair group Persuasion & New Media Technologies (P&NMT)
Supervisor(s)
dr. Hilde Voorveld dr. Joanna Strycharz dr. Corine Meppelink
Supervisor Email
h.voorveld@uva.nl
University of Amsterdam (UvA)
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