**Job Description**
This Ph.D. project aims to research marketing communication on TikTok to empower consumers to resist persuasion and reduce harmful consequences. Focusing on demystifying algorithmic persuasion by commercial advertisers on TikTok from a differential vulnerability perspective, the project will investigate who is vulnerable, how they cope, and how to develop remedies to reduce negative consequences, specifically among young adults (16-29). It will explore mechanisms such as differential exposure, attention, coping, and consequences through a unique combination of methodological approaches including eye-tracking, data donation, surveys, co-creation workshops, and experiments.
**Skills & Abilities**
• Curiosity in exploring insights from various communication science domains and a readiness to learn new skills and methods
• Proactive attitude, open to feedback, and attention to detail
• Effective time management and ability to work independently while collaborating well within a team
• Ability to stay organized and manage multiple tasks
• Enthusiasm, motivation, and pragmatism in handling difficulties
• Clear communication of research findings to both academic and non-academic audiences
**Qualifications**
Required Degree(s) in:
• Communication Science
• Relevant related field
**Experience**
Other:
• Research master’s degree in communication science or a relevant related field, or expectation to obtain it by January 31, 2026
• Experience with quantitative research methods (strong preference for eye-tracking or social media data donation experience)
• Computational skills for complex datasets (preference for basic Python/R knowledge)
• Demonstrated interest in advertising or marketing communication and social media
• Interest in open science principles and commitment to methodological rigor and scientific integrity
• Excellent spoken and written English, with proficiency in Dutch or a willingness to learn
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